William Morris


About William Morris

Quirky, fun, and youthful - the British William Morris eyewear line has it all, as the London-based designer is taking center stage on faces across the world. When you’re looking for a pair of glasses that will stand the test of time and let you show off your unique personality, you don’t want to be limited in your options. The William Morris collection has an impressively deep selection to choose from, so there’s a little something for everyone.

Men’s and women’s styles range from thin metal shapes that truly define minimalism all the way to bold and chunky acetates, and everything in between. No idea is too wild for the creators at William Morris, and their more eclectic looks have gained the brand an incredible level of staying power. Those who have been searching for their signature frame will surely find it in this bold British collection!

CoolFrames Designer Eyewear Boutique is an authorized William Morris online retailer. All frames are guaranteed to be defect-free and authentic. We will replace any defective or damaged items to ensure 100% satisfaction. Our in-house optical lab can install custom prescription lenses into any eyeglass frame and many sunglass styles. We specialize in Essilor presciption lenses including Varilux Progressives, Transitions as well as Crizal Alize and Sapphire (Forte) Anti-Reflective coatings.


CoolFrames has proudly been independently owned, and family operated since 1997! As an authorized retailer of all of the brands we carry, all eyeglasses, sunglasses, lenses, and goggles come with a standard 1 year manufacturers warranty, and are guaranteed 100% authentic.

Your order can be shipped worldwide, directly from our New York boutique.