About Ted Baker


"Not Just a Brand - But a Way of Life" Ted Baker is positioned as a brand with attitude, appealing to a broad target audience of men and women both young and the young at heart. Ted Baker's secret to fashion is to lead not to follow, but never to lead too far. Founder and CEO of Ted Baker, Ray Kelvin's "out of the ordinary" philosophy is carried through to his designs of the Ted Baker Eyewear and Sunwear Collection. Ted Baker frames effortlessly combine fun and whimsical color combinations, along with unique frame details you won't find anywhere else. With Ted Baker glasses, you can expect the unexpected from the brand.

CoolFrames Designer Eyewear Boutique is an authorized Ted Baker online retailer. All frames are guaranteed to be defect-free and authentic. We will replace any defective or damaged items to ensure 100% satisfaction. Our in-house optical lab can install custom prescription lenses into any eyeglass frame and many sunglass styles. We specialize in Essilor presciption lenses including Varilux Progressives, Transitions as well as Crizal Alize and Sapphire (Forte) Anti-Reflective coatings.